Social value created by co-creation - new aspects of consumer participation
نویسندگان
چکیده
منابع مشابه
Consumer co-creation
The paper provides an integrated view of value creation in the development of new products and services related to ICT. We argue that customer integration into the development process as a whole is a key for enhanced innovation processes. Building on early experiences from two projects conducted with a living lab approach we ask how this approach can help organizations utilize important resourc...
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The importance of value co-creation processes to firms’ competitive strategy is widely recognized, both in practice and in academia. Therefore, it becomes essential to identify which variables drive consumers to collaborate with companies. A primary influence on this consumer decision relates to the search for greater satisfaction. This article proposes a theoretical model that relates the proc...
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There is a great potential for creating public value by engaging and getting citizens to collaborate together with governments in public activities. E-government and open government enable citizens and governments to collaborate and (co)-create value that benefit both parties, but there are factors inhibiting value to be co-created and realized in the public sector. Research on value co-creatio...
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Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...
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ژورنال
عنوان ژورنال: Impact
سال: 2021
ISSN: 2398-7073
DOI: 10.21820/23987073.2021.2.82